Retail Business Intelligence
InFocus Analytics offers data and analytics expertise specialising in retail.
We help businesses understand their customers and their competitive environments by developing data driven solutions to suit their needs, and applying analytical techniques to create relevant and actionable insights.
Our goal is to create close, collaborative working relationships with our clients and to build innovative and intelligent data solutions that use data to unlock real business value.
Retail Product & Pricing Intelligence
Competitor Price Tracking
Compare retail prices between suppliers over time across a range of consumer products. Directly compare the prices of your products, against the prices set by your competitors for the same products.
Product & Pricing Analytics
Understand how product ranges and brand mix change over time. Pinpoint the effects of seasonality on specific products, categories and pricing for your own business and that of your competitors.
Determine how to optimise your promotional strategy by using InFocus tools to analyse competitor promotional activity. Establish how your own promotions performed over time using historical data, to inform future activity and identify opportunities to improve retail operations.
Competitor Range Analytics
Stay informed about the stock dynamics of the major retailers, including new product launches and product de-ranging in your category.
Powered by Frugl
Frugl is our consumer app, aggregating grocery product and pricing data in real time, to provide shoppers with the lowest prices as well as health & nutritional information across Australia’s leading supermarkets, helping shoppers make informed decisions for their families well-being.
Pairing our analytics capability with our anonymised app data, we will soon be in a position to provide a range of shopper analytics and intelligence, including:
Shopper Behaviour Analytics
Understand your customers’ shopping behaviour, including what they shop for, when they shop, how they respond to pricing promotions, and how loyal they are to your brands. Establish what drives their shopping decisions, including factors relating to price and health/wellbeing.
Apply our behavioural segmentation models to improve customer engagement and increase loyalty, with improved targeting and personalisation.
Customer Survey Panels
Perform your own bespoke surveys on our consumer research panel, and derive insight to help connect with your customers.
Get direct feedback on your customers’ experiences with your products and those of your competitors.