Retail Business Intelligence

InFocus Analytics offers data and analytics expertise specialising in retail.

We help businesses understand their customers and their competitive environments by developing data driven solutions to suit their needs, and applying analytical techniques to create relevant and actionable insights.

Our goal is to create close, collaborative working relationships with our clients and to build innovative and intelligent data solutions that use data to unlock real business value.

Our Services

Retail Product & Pricing Intelligence

Competitor Price Tracking

Compare retail prices between suppliers over time across a range of consumer products. Directly compare the prices of your products, against the prices set by your competitors for the same products.

Product & Pricing Analytics

Understand how product ranges and brand mix change over time. Pinpoint the effects of seasonality on specific products, categories and pricing for your own business and that of your competitors.

Promotional Analytics

Determine how to optimise your promotional strategy by using InFocus tools to analyse competitor promotional activity. Establish how your own promotions performed over time using historical data, to inform future activity and identify opportunities to improve retail operations.

Competitor Range Analytics

Stay informed about the stock dynamics of the major retailers, including new product launches and product de-ranging in your category.

Powered by Frugl

Frugl is our consumer app, aggregating grocery product and pricing data in real time, to provide shoppers with the lowest prices as well as health & nutritional information across Australia’s leading supermarkets, helping shoppers make informed decisions for their families well-being.

Pairing our analytics capability with our anonymised app data, we will soon be in a position to provide a range of shopper analytics and intelligence, including:

Shopper Behaviour Analytics

Understand your customers’ shopping behaviour, including what they shop for, when they shop, how they respond to pricing promotions, and how loyal they are to your brands. Establish what drives their shopping decisions, including factors relating to price and health/wellbeing.

Customer Segmentation

Apply our behavioural segmentation models to improve customer engagement and increase loyalty, with improved targeting and personalisation.

Customer Survey Panels

Perform your own bespoke surveys on our consumer research panel, and derive insight to help connect with your customers.

Consumer Feedback

Get direct feedback on your customers’ experiences with your products and those of your competitors.